The rising influence of technology, increasing?transparency, consumer voice, shifting retail models, global accessibility,?accelerating?veticalisation of brands, smartphone ubiquity, the list goes on and its why many people believe we are in the midst of an economic shift on par with the change experienced during the industrial revolution. ?The world we live in is altered everyday by the continued impact of digital. ?Some days the increments are small, others its huge. ?Brands and businesses rise and fall, products get smarter or more connected, platforms and experiences appear and?disappear, it all adds up to what Peter Fisk?succinctly?calls,?Game-changers. ?A presentation well worth a read.
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Source: http://www.adzag.co/2012/11/27/game-changers-the-next-generation-of-business-innovation/
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